book (Buzzmarketing) with kudos from Fast Company magazine
*Sponsored post plug*
I think it's just great to be able to change the way people perceive a company. Like this guy who renamed Halfway, Oregon to Half.com, Oregon. By the way, Half.com is the #1 Internet retailer of used books,music and movies. Then he wrote a book on how he did it called Buzzmarketing. Now, he is evidently a very successful marketing speaker on the professional speaker circuit.Interesting? Go check out the site.
I think it's just great to be able to change the way people perceive a company. Like this guy who renamed Halfway, Oregon to Half.com, Oregon. By the way, Half.com is the #1 Internet retailer of used books,music and movies. Then he wrote a book on how he did it called Buzzmarketing. Now, he is evidently a very successful marketing speaker on the professional speaker circuit.Interesting? Go check out the site.
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